Wellbeing+
introduction
Wellbeing+ is a health and wellness app designed to help users track and maintain six essential wellness habits: nutrition, hydration, supplements, exercise, mindfulness, and steps. Built as a companion to Amway’s Begin 30 gut health program, the app encourages users to adopt healthier lifestyles and seamlessly integrate wellness products into their daily routines.
This case study outlines the UX strategy, AI-enhanced meal tracking, and user-centered design approach that elevated engagement and retention.
position
user experience designer, mobile app
key responsibilities
Lead UX Designer
Lead UI Designer
Branding
Brand Led Digital Design
User Flows & Wireframes
HighFi Comps & Prototyping
QA / Pilot Testing
Strategic Design
Lead Demos
Stakeholder Alignment
Marketing Collaboration
Global Component Design
Future Planning
my role
As the Lead UX Designer, I was responsible for:
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Defining the user experience from the ground up, mapping out customer pain points and behavioral needs.
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Designing the entire interface and user flow, ensuring an intuitive and engaging experience.
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Creating AI-powered tools, including a meal plate analyzer to simplify food tracking.
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Collaborating with product, engineering, and research teams to refine and implement features.
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Leading pilot testing with 30+ Independent Business Owners (IBOs) and iterating based on user feedback.
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Created a cohesive brand identity that now serves as the foundation for all sales, marketing, and promotional effortsaround the app and Begin 30 supplement program.
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Ensured consistency across digital touchpoints, including in-app branding, onboarding flows, and external communications, to create a unified brand experience.
the challenge
supporting customers beyond product purchases
Amway Global, a leader in health and wellness products, introduced the Begin 30 program to help customers improve gut health using a targeted 30-day supplement routine. However, research showed that many customers:'
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Struggled to stay consistent with supplement use and other wellness habits.
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Lacked a structured way to track progress and understand their health improvements.
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Dropped off after 30 days, reducing long-term customer retention.
Without a digital support system, users had no guided way to continue their wellness journey, which impacted product adherence and recurring sales.
goal: drive products & customer engagement
the solution
a digital companion for long-term health tracking
To bridge the gap between product usage and customer retention, I led the UX strategy and design for Wellbeing+, a mobile app designed to:
Support Amway’s Begin 30 gut health challenge with a structured tracking system.
Empower users to log and maintain six key wellness habits:
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Nutrition (AI-powered food scanning)
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Hydration
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Supplement tracking
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Mindfulness & meditation
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Exercise & movement
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Daily steps & activity
Provide users with ongoing support during and post-program. Allowing them to either restart 30 days or continue tracking after their program. By providing users with an intuitive way to track their wellness journey, Wellbeing+ created a deeper connection between Amway’s products and long-term health benefits.
" immerse and delight: digital experience that rewards customers and empowers "
Design Process
01
competitive & market research
To start there had to be a deeper understanding of the user and their needs. I conducted benchmarking research against leading health tracking apps like MyFitnessPal, Noom, Apple Fitness, Oura, Whoop and Fitbit to identify:
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Best practices in habit tracking

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Pain points in existing wellness apps

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How AI-powered nutrition tools could improve user engagement
02
MVP development
The Wellbeing+ MVP was designed to help users build and sustain six essential wellness habits over 30 days, reinforcing daily engagement and long-term behavior change. The tracking system focused on simplicity, flexibility, and accountability, ensuring that users returned daily to log their progress. By integrating AI-driven nutrition tracking, personalized goals, and smart reminders, we created a seamless experience that encouraged consistency.
Daily logging for six wellness habits.
AI-powered Meal Plate Analyzer, scoring 60% gut-positive foods.
Progress insights for user motivation with daily gut health topics
Content Library to keep them motivated / educated on all health and wellness information
This MVP allowed us to test assumptions quickly, ensuring that key functionalities met user needs before scaling development.
log daily
log supplements
log steps
log hydration
log mindfulness
log exercise
log food
03
ai food analyzer
Traditional food tracking apps require users to manually enter each food item individually, selecting portion sizes and nutritional details for every ingredient. This process is tedious, time consuming, and often discourages consistency in tracking. Our goal with Wellbeing+ was to simplify and revolutionize the meal logging experience by creating the first-ever simple AI-powered food tracker that allows users to log their entire meal in just one step.
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One-Step Manual Input: Instead of adding items one by one, users can type their entire meal into a single input field, and AI instantly analyzes the complete meal for gut health scoring and nutrition insights.
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Photo Recognition: Users can take a picture of their plate, and the AI identifies and categorizes the food, generating a nutritional breakdown and gut health assessment.
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Barcode Scanning: For packaged foods, users can scan a barcode, allowing the app to automatically pull product details and provide instant dietary feedback.
ai food analyzer
input meal
scan food
scan barcode
generated results
meal log dash
04
pilot testing & iteration
We conducted a six-week pilot test with 30 Independent Business Owners (IBOs) to evaluate:
✔ Usability of daily tracking
✔ Effectiveness of AI food scanning
✔ Retention beyond 30 days​
key insights from pilot testing
87% of users said the app helped them build healthier habits.
90% found AI-powered food scanning useful for meal decisions.
Users wanted more flexibility post-30 days to keep tracking beyond the challenge.
Based on this feedback, I led iterative enhancements, including:
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Expanding post-program tracking options (restart challenge vs. maintenance mode).
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More intuitive meal analysis with expanded food insights.
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Personalized notifications to improve consistency.
05
next steps & future enhancements
With real-world user data from the pilot study, we are continuously improving Wellbeing+ to make it a comprehensive digital wellness tool:
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Foundational Wellbeing+ - allow tracking post 30 day program for users that just want to continue with their accountability but not be in the program.
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AI Nutrition Enhancements – Expanding food analysis with deeper macro/micronutrient insights.
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Personalized Goal Setting – Allowing users to customize wellness targets.
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Community & Social Features – Introducing group challenges and peer accountability.
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Subscription Model Expansion – Exploring exclusive premium content to drive revenue growth.
Foundational Wellbeing+
impact
Business Growth
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45% increase in program retention, reducing customer drop-off after day 30.
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Higher product turnover – Users reordering Nutrilite supplements for continued use.
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Enhanced brand positioning – Wellbeing+ became a core part of Begin 30’s marketing and sales strategy.
User Success
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Higher engagement: Daily log-ins increased by 60% compared to manual tracking methods.
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More confident health decisions: Users relied on AI meal analysis to improve their diets.
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Ongoing retention beyond 30 days: Users wanted to continue tracking habits long-term.
post program analysis
unlock foundational wellbeing+
introducing calories and macros
final thoughts
Wellbeing+ successfully transformed Amway’s Begin 30 supplement program into an interactive, habit-building digital experience.
By combining habit tracking, AI-driven food analysis, and long-term engagement strategies, Wellbeing+ empowers users to take ownership of their wellness journey while strengthening Amway’s brand loyalty and product retention.
My role in leading UX, product strategy, and branding positioned Wellbeing+ as a game-changing digital tool in the health and wellness space.
🚀 Next goal: Expand Wellbeing+ into Amway’s broader wellness product line to reach an even larger audience.
